The primary objective of this project was to rebrand Forestry Tasmania as Sustainable Timber Tasmania, reflecting the cultural change, strategic direction, and new business model being adopted. The rebranding campaign aimed to engage staff, educate stakeholders, and develop a new visual identity that resonated with key internal stakeholders and was underpinned by a well-articulated brand strategy and style guide.
Digital Ink developed a creative strategy that involved facilitating workshops with key internal stakeholders to ensure the creative brief was representative of the new organization's aspirations. They engaged with Forestry Tasmania to raise questions they may not have considered and to push them in the right direction with regard to the rebrand and the opportunities that it represents. Digital Ink developed a new visual identity that resonated with key internal stakeholders and was underpinned by a well-articulated brand strategy and style guide. They also applied the visual identity to a range of collateral:
- Staff uniforms
- Advertising templates
Sustainable Timber Tasmania was pleased with the solutions and advice provided by Digital Ink and retained them on an annual contract to work on ongoing creative and brand solutions for the new entity. The visual identity created was well received by stakeholders and reflected the organisation's new direction.
"Digital Ink successfully created the full range of products requested on budget and within the strict timeline imposed. The creative process was structured, well managed and collaborative. Sustainable Timber Tasmania is very proud of the new visual identity created and continues to maintain a strong working relationship with Digital Ink."