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Tasmania Fire Service

Fire truck signage

Tasmania Fire Service utilises its fire tenders (trucks) and other vehicles to advertise important fire safey messages to the community. 

Digital Ink was tasked with creating vehicle signage that clearly presented key messages associated with smoke alarms - namely to make sure there is a smoke alarm installed in every bedroom, living space and hallway, and to check they are working, because only working smoke alarms save lives. A typographic solution was designed to create a strong message and smoke alarms were added to replace the letter 'o' in key words to draw interest. They are printed on highly reflective vinyl so they can be seen clearly at all times of the day and under car and street lights at night.