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Stay Home | Save Lives

Tasmanian Government

As Tasmania started to go in to lockdown in the early stages of the 2020 COVID-19 pandemic, Digital Ink was contacted to promptly produce an advertising campaign to educate the community about the restrictions surrounding the lockdown.

Given the urgency and developing nature of the time, the advert was conceptualised, written, storyboarded, animated and distributed within a week.

As restrictions began to ease, a follow up advert was developed in the same style to inform the public about the changes and new behaviours required to keep Tasmania safe from coronavirus.