Digital Ink has been designing the Theatre Royal's annual subscription brochure for well over a decade. The season guide presents some of the hottest shows to hit the Theatre Royal the following year and sets the stage for all promotional material that year.
2020 saw the theatre move away from the single-photo, dark covers of previous years and towards a lighter, brighter and more vibrant 2020 season. Strong typography and bright colours became the style for all of the theatre's promotional material for 2020. The style developed was used on posters, pull-up banners, social media videos, newsprint advertising and even a re-theme of the Theatre Royal website.